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図書

Handbook of research on gender and marketing

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Handbook of research on gender and marketing

Call No. (NDL)
DH413-B103
Bibliographic ID of National Diet Library
029432778
Material type
図書
Author
edited by Susan Dobscha.
Publisher
Edward Elgar Publishing
Publication date
[2019]
Material Format
Paper
Capacity, size, etc.
xii, 328 pages ; 25 cm
NDC
-
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Detailed bibliographic record

Contents:

Front matter; Copyright; Contents; Contributors; Introduction to the Handbook of Research on Gender and Marketing; 1. Gendered advertising: content, e...

Summary, etc.:

Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understan...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
1788115376 hardcover
9781788115377 hardcover
Author/Editor
edited by Susan Dobscha.
Author Heading
Publication Date
[2019]
著作権日付 : ©2019
Publication Date (W3CDTF)
2019
Extent
xii, 328 pages
Size
25 cm