Marketing research

• Material Type: 図書
• ISBN: 9781119586500 (pbk.)
• Title: Marketing research
• Author/Editor: Carl McDaniel, Jr., Roger Gates.
• Edition: Eleventh edition, Asia edition.
• Author Heading: McDaniel, Carl, Jr., 1941-; Gates, Roger H., 1942-
• Publication, Distribution, etc.: Hoboken, NJ : John Wiley & Sons, Inc. (出版)
• Publication Date: [2019]; 著作権日付 : ©2019
• Publication Date (W3CDTF): 2019
• Extent: xvi, 596 pages
• Size: 26 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: txt : text
• Media Type: n : unmediated
• Carrier Type: nc : volume
• Subject Heading: Marketing research.
• LCC: HF5415.2
• DDC: 658.83
• NDLC: DH413
• Target Audience: 一般
• Note (General): "This book is authorized for sale in Asia only and may not be exported."--Backcover.
• Holding library: 国立国会図書館
• Call No.: DH413-S1
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029559193; http://id.ndl.go.jp/bib/029559193
• OCLC No.: 1104964822; https://www.worldcat.org/oclc/1104964822
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introduction to marketing researchEthical decision making in the marketing research industrySteps in the research process...