International sport marketing : issues and practice

• Material Type: 図書
• ISBN: 9780367151096 (hbk)
• ISBN (error code): 9780429055089 (ebk)
• Title: International sport marketing : issues and practice
• Author/Editor: edited by Michel Desbordes and André Richelieu.
• Series Title: Routledge research in sport business and management
• Author Heading: Desbordes, Michel.; Richelieu, André.
• Publication, Distribution, etc.: London : Routledge, Taylor & Francis Group (出版); New York : Routledge, Taylor & Francis Group (出版)
• Publication Date: 2019.
• Publication Date (W3CDTF): 2019
• Extent: viii, 223 pages
• Size: 25 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Sports--Marketing.
• LCC: GV716
• DDC: 338.47796
• NDLC: FS21
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: FS21-B132
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029576019; http://id.ndl.go.jp/bib/029576019
• LC Control Number: 2018061052; https://lccn.loc.gov/2018061052
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: IntroductionMajor trends in the sport industryThe sport brand...