Advertising in MENA goes digital

• Material Type: 図書
• ISBN: 9780367076504 (hardcover); 0367076500 (hardcover)
• ISBN (error code): 9780429268908 (ebook)
• Title: Advertising in MENA goes digital
• Author/Editor: Ilhem Allagui.
• Series Title: Routledge research in cultural and media studies ; 124
• Title Heading: Routledge research in cultural and media studies ; 124.
• Author Heading: Allagui, Ilhem.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2019.
• Publication Date (W3CDTF): 2019
• Extent: xvi, 226 pages
• Other physical details: illustrations
• Size: 25 cm.
• Alternative Title: Advertising in the Middle East and North Africa goes digital
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: txt : text
• Media Type: n : unmediated
• Carrier Type: nc : volume
• Subject Heading: Advertising--Middle East.; Advertising--Africa, North.; Internet advertising--Middle East.; Internet advertising--Africa, North.; Digital media--Middle East.; Digital media--Africa, North.; Advertising.; Digital media.; Internet advertising.; North Africa.; Middle East.
• LCC: HF5813.M628
• DDC: 659.14/40956
• NDLC: DH435
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH435-P3
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029587976; http://id.ndl.go.jp/bib/029587976
• LC Control Number: 2019003891; https://lccn.loc.gov/2019003891
• OCLC No.: 1089883562; https://www.worldcat.org/oclc/1089883562
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Adland in the MENA region : from traditional to digitalEngaging consumers : on new advertising trends and practicesAdvertising humor in the MENA regio...
• Summary, etc.: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evol...