Public relations theory : application and understanding

• Material Type: 図書
• ISBN: 9781119373117 (hardback); 9781119373155 (paperback)
• Title: Public relations theory : application and understanding
• Author/Editor: edited by Brigitta R. Brunner.
• Author Heading: Brunner, Brigitta R., 1971-
• Publication, Distribution, etc.: Hoboken : Wiley Blackwell (出版)
• Publication Date: 2019.
• Publication Date (W3CDTF): 2019
• Extent: xiii, 252 pages
• Size: 27 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Public relations.; BUSINESS & ECONOMICS / Advertising & Promotion.
• LCC: HM1221
• DDC: 659.2
• NDLC: EC236
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: EC236-D1
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029734956; http://id.ndl.go.jp/bib/029734956
• LC Control Number: 2018046344; https://lccn.loc.gov/2018046344
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Machine generated contents note: Chapter 1: What is Theory Chapter 2: Strategy Chapter 3: Crisis, Risk Communication and Issues Management Chapter 4: ...
• Summary, etc.: "The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components o...