Consumer engineering, 1920s-1970s : marketing between expert planning and consumer responsiveness (Worlds of consumption)

Consumer engineering, 1920s-1970s : marketing between expert planning and consumer responsiveness

(Worlds of consumption)

Call No. (NDL): DH413-B104
Bibliographic ID of National Diet Library: 029737481

Material type: 図書

Author: Jan Logemann, Gary Cross, Ingo Köhler, editors.

Publisher: Palgrave Macmillan

Publication date: [2019]

Material Format: Paper

Capacity, size, etc.: xi, 296 pages ; 24 cm.

NDC: -

View All

Notes on use

Other physical details：: illustrations (black and white, and colour)

Search by Bookstore

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type: 図書
ISBN: 9783030145637 hardcover
3030145638 hardcover
ISBN (error code): 9783030145644 electronic book
Title: Consumer engineering, 1920s-1970s : marketing between expert planning and consumer responsiveness
Author/Editor: Jan Logemann, Gary Cross, Ingo Köhler, editors.
Series Title: Worlds of consumption
Title Heading: Worlds of consumption.
Author Heading: Logemann, Jan L.
Cross, Gary S.
Köhler, Ingo, 1971-
Publication, Distribution, etc.: Cham, Switzerland : Palgrave Macmillan (出版)
Publication Date: [2019]
Publication Date (W3CDTF): 2019
Extent: xi, 296 pages
Other physical details: illustrations (black and white, and colour)
Size: 24 cm.
Place of Publication (Country Code): CH
Text Language Code: eng
Genre/Form Terms: History.
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Consumer behavior--United States--History--20th century.
Marketing--United States--History--20th century.
Consumption (Economics)--United States--History--20th century.
Consumer behavior.
Consumption (Economics)
Marketing.
United States.
LCC: HF5415.33.U6
DDC: 306.30973
NDLC: DH413
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and index.
Holding library: 国立国会図書館
Call No.: DH413-B104
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 029737481
http://id.ndl.go.jp/bib/029737481
OCLC No.: 1108708202
https://www.worldcat.org/oclc/1108708202
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211