Contemporary issues in marketing : principles & practice

• Material Type: 図書
• ISBN: 9781526478863 (hbk); 1526478862 (hbk); 9781526478887 (pbk); 1526478889 (pbk)
• ISBN (error code): 9781526485403 (ePub)
• Title: Contemporary issues in marketing : principles & practice
• Author/Editor: edited by Ayantunji Gbadamosi.
• Author Heading: Gbadamosi, Ayantunji.
• Publication, Distribution, etc.: Los Angeles : SAGE (出版)
• Publication Date: 2019.; 著作権日付 : ©2019
• Publication Date (W3CDTF): 2019
• Extent: xviii, 462 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing.; Marketing
• LCC: HF5415
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-D3
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029949814; http://id.ndl.go.jp/bib/029949814
• LC Control Number: 2019932562; https://lccn.loc.gov/2019932562
• OCLC No.: 1104396377; https://www.worldcat.org/oclc/1104396377
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introducing contemporary marketingExploring meanings in contemporary consumptionTechnology, business and contemporary marketing...
• Summary, etc.: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organizations are now more informed, more demanding and cra...