図書

Contemporary issues in marketing : principles & practice

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Contemporary issues in marketing : principles & practice

Call No. (NDL)
DH411-D3
Bibliographic ID of National Diet Library
029949814
Material type
図書
Author
edited by Ayantunji Gbadamosi.
Publisher
SAGE
Publication date
2019.
Material Format
Paper
Capacity, size, etc.
xviii, 462 pages ; 24 cm
NDC
-
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Notes on use

Other physical details：

illustrations

Detailed bibliographic record

Contents：

Introducing contemporary marketingExploring meanings in contemporary consumptionTechnology, business and contemporary marketing...

Summary, etc.：

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organizations are now more informed, more demanding and cra...

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Paper

Material Type
図書
ISBN
9781526478863 (hbk)
1526478862 (hbk)
9781526478887 (pbk)
1526478889 (pbk)
ISBN (error code)
9781526485403 (ePub)
Title
Contemporary issues in marketing : principles & practice
Author/Editor
edited by Ayantunji Gbadamosi.
Author Heading
Gbadamosi, Ayantunji.
Publication, Distribution, etc.
Los Angeles : SAGE (出版)
Publication Date
2019.
著作権日付 : ©2019
Publication Date (W3CDTF)
2019
Extent
xviii, 462 pages