Digital disruption in marketing and communications : a strategic and organizational approach

• Material Type: 図書
• ISBN: 9780367196295 hardcover; 0367196298 hardcover
• ISBN (error code): 9780429203572 electronic book; 9780429515460 electronic book; 9780429512032 electronic book; 9780429518898 electronic book
• Title: Digital disruption in marketing and communications : a strategic and organizational approach
• Author/Editor: Edoardo Magnotta.
• Series Title: Routledge studies in marketing
• Title Heading: Routledge studies in marketing.
• Author Heading: Magnotta, Edoardo.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2020.; 著作権日付 : ©2020
• Publication Date (W3CDTF): 2020
• Extent: xiii, 229 pages
• Other physical details: illustrations (black and white)
• Size: 24 cm.
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Management.; Marketing--Technological innovations.; Strategic planning.; Kommunikation; Marketing; Marketingmanagement
• LCC: HF5415.13
• DDC: 658.8/02
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Holding library: 国立国会図書館
• Call No.: DH411-D2
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 029949822; http://id.ndl.go.jp/bib/029949822
• LC Control Number: 2019033652; https://lccn.loc.gov/2019033652
• OCLC No.: 1112141093; https://www.worldcat.org/oclc/1112141093
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "This book sets out the new frontier of marketing and communication through real case histories. Companies must re-think their traditional approaches ...