The Dutch republic and the birth of modern advertising

• Material Type: 図書
• ISBN: 9789004413801 (hardbackc; acidfree paper)
• ISBN (error code): 9789004413818 (ebook)
• ISSN (series): 1874-4834
• Title: The Dutch republic and the birth of modern advertising
• Author/Editor: by Arthur der Weduwen, Andrew Pettegree
• Series Title: The handpress world ; volume 59; Library of the written word ; volume 77
• Author Heading: Weduwen, Arthur der; Pettegree, Andrew ( 001213865 )Authorities
• Publication, Distribution, etc.: Leiden : Brill (出版); Boston : Brill (出版)
• Publication Date: [2020]
• Publication Date (W3CDTF): 2020
• Extent: xvii, 319 pages
• Other physical details: illustrations
• Size: 25 cm
• Place of Publication (Country Code): NL
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising, Newspaper--Netherlands--History--17th century; Netherlands--Social conditions--17th century
• LCC: HF6105.N4
• DDC: 659.13/20949209032
• NDLC: DH435
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH435-D6
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030171084; http://id.ndl.go.jp/bib/030171084
• LC Control Number: 2019046037; https://lccn.loc.gov/2019046037
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Newspapers and the birth of advertisingNewspaper advertising and the book industryProfit and opportunity, networks and risk...
• Summary, etc.: "With the birth of a serial press in the seventeenth century, the introduction of paid advertising was the most crucial step in pointing the newspaper...