Donald Trump and the branding of the American presidency : the president of segments

• Material Type: 図書
• ISBN: 9783030304959; 9783030304966 (electronic bk.); 3030304965 (electronic bk.)
• Title: Donald Trump and the branding of the American presidency : the president of segments
• Author/Editor: Kenneth M. Cosgrove
• Series Title: Palgrave pivot
• Title Heading: Palgrave pivot
• Author Heading: Cosgrove, Kenneth M., 1963-
• Publication, Distribution, etc.: Cham, Switzerland : Palgrave Macmillan (出版)
• Publication Date: [2022]; 著作権日付 : ©2022
• Publication Date (W3CDTF): 2022
• Extent: xi, 235 pages
• Size: 22 cm
• Place of Publication (Country Code): CH
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Trump, Donald, 1946-; Presidents--United States--Election--2016; Political campaigns--United States--History--21st century; Political campaigns.; Politics and government.; Presidents--Election.; United States--Politics and government--2017-2021; United States.
• LCC: JK526
• DDC: 324.9730933
• NDLC: AU-251; A251
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: AU-251-D69
• Related Material (DOI): 10.1007/978-3-030-30496-6
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030173036; http://id.ndl.go.jp/bib/030173036
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: 1. Donald Trump and the Branding of the American Presidency2. The Old Order and Its Discontents3. Segmentation and Trump...
• Summary, etc.: This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An ea...