Global marketing management

• Material Type: 図書
• ISBN: 9781119667186; 9781119563112 pbk; 9781119603504 eval
• Title: Global marketing management
• Author/Editor: Masaaki Kotabe, Kristiaan Helsen
• Edition: Eighth edition; Asia edition
• Author Heading: 小田部, 正明 コタベ, マサアキ ( 00821864 )Authorities; Helsen, Kristiaan ( 00843102 )Authorities
• Publication, Distribution, etc.: Hoboken, NJ : John Wiley & Sons, Inc. (出版)
• Publication Date: [2020]
• Publication Date (W3CDTF): 2020
• Extent: xxxii, 698, 31 pages
• Other physical details: illustrations
• Size: 26 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Export marketing--Management; International business enterprises--Management; Entreprises multinationales--Gestion; Export marketing--Management.; International business enterprises--Management.
• LCC: HF1416
• DDC: 658.8/4
• NDLC: DH411
• Target Audience: 一般
• Note (General): Revised edition of the authors' Global marketing management, [2016]
• Note (Bibliography): Includes bibliographical references and indexes
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DH411-D23
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030357483; http://id.ndl.go.jp/bib/030357483
• LC Control Number: 2019051496; https://lccn.loc.gov/2019051496
• OCLC No.: 1128068725; https://www.worldcat.org/oclc/1128068725
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Globalization imperativeEconomic environmentFinancial environment...
• Summary, etc.: "A little more than 20 years have passed since we published the first edition of this book. Over the past two decades, we have continued to receive ma...