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図書

Global marketing : strategy, practice, and cases Third edition

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Global marketing : strategy, practice, and cases

Third edition

Call No. (NDL)
DH411-D4
Bibliographic ID of National Diet Library
030507275
Material type
図書
Author
Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli
Publisher
Routledge
Publication date
2021
Material Format
Paper
Capacity, size, etc.
xxvi, 639 pages ; 26 cm
NDC
-
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Notes on use

Note (General)：

Revised edition of the authors' Global marketing, 2017

Detailed bibliographic record

Summary, etc.：

"Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp...

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Paper

Material Type
図書
ISBN
9780367196080 (hardback)
9780367196097 (paperback)
ISBN (error code)
9780429203343 (ebook)
Title
Global marketing : strategy, practice, and cases
Author/Editor
Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli
Edition
Third edition
Author Heading
Alon, Ilan ( 001273154 )Authorities
Jaffe, Eugene D. ( 001273157 )Authorities
Publication, Distribution, etc.
New York : Routledge (出版)
Publication Date
2021
Publication Date (W3CDTF)
2021