Integrated marketing communications

• Material Type: 図書
• ISBN: 9780170443005
• Title: Integrated marketing communications
• Author/Editor: Edwina Luck, Nigel Barker, Anne-Marie Sassenberg, Bill Chitty, J. Craig Andrews, Terence A Shimp
• Edition: Asia-Pacific edition; 6th edition
• Author Heading: Luck, Edwina
• Publication, Distribution, etc.: South Melbourne, Victoria, Australia : Cengage Learning Australia (出版)
• Publication Date: [2021]; 著作権日付 : © 2021
• Publication Date (W3CDTF): 2021
• Extent: xix, 454 pages
• Other physical details: illustrations, photographs
• Size: 28 cm
• Place of Publication (Country Code): AU
• Text Language Code: eng
• Genre/Form Terms: Textbooks.
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Textbooks; Communication in marketing--Textbooks; Sales promotion--Textbooks; Communication in marketing.; Marketing.; Sales promotion.
• LCC: HF5415.123
• DDC: 658.80014
• NDLC: DH411
• Target Audience: 一般
• Note (General): Bill Chitty cited as first author in previous editions
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH411-D35
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030507284; http://id.ndl.go.jp/bib/030507284
• OCLC No.: 1237772028; https://www.worldcat.org/oclc/1237772028
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: Organisations use integrated marketing communications to help achieve a competitive advantage and meet their marketing objectives. This 6th edition of...