Cultural mediations of brands : unadvertization and quest for authority

• Material Type: 図書
• ISBN: 9781786304575; 1786304570
• ISBN (error code): 9781119694540 (electronic bk. ; oBook); 111969454X (electronic bk. ; oBook)
• Title: Cultural mediations of brands : unadvertization and quest for authority
• Author/Editor: Caroline Marti
• Series Title: Communication approaches to commercial mediation set ; volume 1
• Title Heading: Communication approaches to commercial mediation set ; v. 1
• Author Heading: Marti, Caroline
• Publication, Distribution, etc.: London : ISTE, Ltd. (出版); Hoboken, NJ : John Wiley & Sons, inc. (出版)
• Publication Date: 2020
• Publication Date (W3CDTF): 2020
• Extent: xxxv, 224 pages
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Management; BUSINESS & ECONOMICS--Conflict Resolution & Mediation.; Marketing--Management.
• LCC: HF5415.13
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH411-D5
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030662840; http://id.ndl.go.jp/bib/030662840
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: CoverHalf-Title PageTitle Page...
• Summary, etc.: Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in...