Decoding Coca-Cola : a biography of a global brand

• Material Type: 図書
• ISBN: 9781138495449 (hardback)
• ISBN (error code): 9781351024020 (ebook)
• Title: Decoding Coca-Cola : a biography of a global brand
• Author/Editor: edited by Robert Crawford, Linda Brennan and Susie Khamis
• Series Title: Routledge studies in marketing
• Author Heading: Crawford, Robert, 1975-; Brennan, Linda L.; Khamis, Susie
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版)
• Publication Date: 2021
• Publication Date (W3CDTF): 2021
• Extent: x, 240 pages
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Coca-Cola Company; Branding (Marketing); Advertising; Internet advertising; Globalization--Social aspects
• LCC: HF5415.1255
• DDC: 338.7/66362
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH411-D14
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030746579; http://id.ndl.go.jp/bib/030746579
• LC Control Number: 2020028926; https://lccn.loc.gov/2020028926
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a...