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図書

Influencer marketing : building brand communities and engagement

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Influencer marketing : building brand communities and engagement

Call No. (NDL)
DH411-D13
Bibliographic ID of National Diet Library
030746653
Material type
図書
Author
edited by Sevil Yesiloglu and Joyce Costello
Publisher
Routledge
Publication date
2021
Material Format
Paper
Capacity, size, etc.
xii, 310 pages ; 26 cm
NDC
-
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Detailed bibliographic record

Summary, etc.：

"This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands ...

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Paper

Material Type
図書
ISBN
9780367338664 hardcover
0367338661 hardcover
9780367338688 paperback
0367338688 paperback
9780429322501 electronic book
Title
Influencer marketing : building brand communities and engagement
Author/Editor
edited by Sevil Yesiloglu and Joyce Costello
Author Heading
Yesiloglu, Sevil
Costello, Joyce
Publication, Distribution, etc.
Abingdon, Oxon : Routledge (出版)
New York, NY : Routledge (出版)
Publication Date
2021
著作権日付 : ©2021
Publication Date (W3CDTF)
2021
Extent
xii, 310 pages
Size
26 cm