Marketing English books, 1476-1550 : how printers changed reading First edition (Oxford studies in medieval literature and culture)

Marketing English books, 1476-1550 : how printers changed reading

First edition

(Oxford studies in medieval literature and culture)

Call No. (NDL): UE31-D37
Bibliographic ID of National Diet Library: 030749555

Material type: 図書

Author: Alexandra da Costa

Publisher: Oxford University Press

Publication date: 2020

Material Format: Paper

Capacity, size, etc.: xvi, 270 pages ; 25 cm

NDC: -

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Other physical details：: illustrations (colour)

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Paper

Material Type: 図書
ISBN: 9780198847588 (hardback)
Title: Marketing English books, 1476-1550 : how printers changed reading
Author/Editor: Alexandra da Costa
Edition: First edition
Series Title: Oxford studies in medieval literature and culture
Title Heading: Oxford studies in medieval literature and culture
Author Heading: Da Costa, Alexandra, 1982-
Publication, Distribution, etc.: Oxford, United Kingdom : Oxford University Press (出版)
Publication Date (W3CDTF): 2020
Extent: xvi, 270 pages
Other physical details: illustrations (colour)
Size: 25 cm
Place of Publication (Country Code): GB
Text Language Code: eng
Genre/Form Terms: History.
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Book industries and trade--Europe--History--To 1500
Book industries and trade--Europe--History--16th century
Books--Europe--Marketing--History--To 1500
Books--Europe--Marketing--History--16th century
Books and reading--Europe--History--To 1500
Books and reading--Europe--History--16th century
English literature--Publishing--History--To 1500
English literature--Publishing--History--16th century
Book industries and trade.
Books and reading.
Books--Marketing.
English literature--Publishing.
Europe.
LCC: Z151.2
DDC: 002.09
NDLC: UE31
Target Audience: 一般
Note (Content): "Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses. This book contends that this forced printers to think carefully about marketing and potential demand, for even if they sold through a middleman - as most did - that wholesaler, bookseller, or chapman needed to be convinced the books would attract customers. Marketing English Books sets out, therefore, to show how markets for a wide range of texts were cultivated by English printers between 1476 and 1550 within a wider, European context: devotional tracts; forbidden evangelical books; romances, gests, and bawdy tales; news; pilgrimage guides, souvenirs and advertisements;and household advice."--Back cover
Note (Bibliography): Includes bibliographical references and indexes
Holding library: 国立国会図書館
Call No.: UE31-D37
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 030749555
http://id.ndl.go.jp/bib/030749555
LC Control Number: 2020935999
https://lccn.loc.gov/2020935999
OCLC No.: 1147907568
https://www.worldcat.org/oclc/1147907568
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211