図書

The quest for attention : nonprofit advocacy in a social media age

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The quest for attention : nonprofit advocacy in a social media age

Call No. (NDL)
DH151-D3
Bibliographic ID of National Diet Library
030750782
Material type
図書
Author
Chao Guo and Gregory D. Saxton
Publisher
Stanford Business Books, an imprint of Stanford University Press
Publication date
[2020]
Material Format
Paper
Capacity, size, etc.
viii, 248 pages ; 24 cm
NDC
-
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Detailed bibliographic record

Contents:

Social media and nonprofit advocacy : the beginning of a new paradigmThe context of social media advocacyGetting attention : an organization-level ana...

Summary, etc.:

"Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has...

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Paper

Material Type
図書
ISBN
9781503605015 (cloth)
9781503613072 (paperback)
9781503613089 (ebook)
Author/Editor
Chao Guo and Gregory D. Saxton
Publication Date
[2020]
Publication Date (W3CDTF)
2020
Extent
viii, 248 pages
Size
24 cm