The aging consumer : perspectives from psychology and marketing

• Material Type: 図書
• ISBN: 9780367360948 hardcover; 0367360942 hardcover; 9780367360931 paperback; 0367360934 paperback; 9780429343780 electronic book
• Title: The aging consumer : perspectives from psychology and marketing
• Author/Editor: edited by Aimee Drolet and Carolyn Yoon
• Edition: 2nd edition
• Series Title: Marketing and consumer psychology series
• Title Heading: Marketing and consumer psychology series
• Author Heading: Drolet, Aimee Leigh; Yoon, Carolyn, 1960-
• Publication, Distribution, etc.: New York, NY : Routledge (出版); Abingdon, Oxon : Routledge (出版)
• Publication Date: 2021; 著作権日付 : ©2021
• Publication Date (W3CDTF): 2021
• Extent: xxxii, 347 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Older consumers; Consumer behavior; Consumption (Economics); Marketing--Psychological aspects; Consumer behavior.; Marketing--Psychological aspects.; Older consumers.
• LCC: HF5415.332.O43
• DDC: 658.8/3420846
• NDLC: DH411
• Target Audience: 一般
• Note (General): Revised edition of The aging consumer, c2010
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH411-D11
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030750854; http://id.ndl.go.jp/bib/030750854
• LC Control Number: 2020020060; https://lccn.loc.gov/2020020060
• OCLC No.: 1153339302; https://www.worldcat.org/oclc/1153339302
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies...