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図書

The aging consumer : perspectives from psychology and marketing 2nd edition (Marketing and consumer psychology series)

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The aging consumer : perspectives from psychology and marketing

2nd edition

(Marketing and consumer psychology series)

Call No. (NDL)
DH411-D11
Bibliographic ID of National Diet Library
030750854
Material type
図書
Author
edited by Aimee Drolet and Carolyn Yoon
Publisher
Routledge
Publication date
2021
Material Format
Paper
Capacity, size, etc.
xxxii, 347 pages ; 24 cm
NDC
-
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Notes on use

Note (General):

Revised edition of The aging consumer, c2010

Other physical details:

illustrations

Detailed bibliographic record

Summary, etc.:

"The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies...

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Paper

Material Type
図書
ISBN
9780367360948 hardcover
0367360942 hardcover
9780367360931 paperback
0367360934 paperback
9780429343780 electronic book
Author/Editor
edited by Aimee Drolet and Carolyn Yoon
Edition
2nd edition
Publication Date
2021
著作権日付 : ©2021