Driving consumer engagement in social media : influencing electronic word of mouth

• Material Type: 図書
• ISBN: 0367613107; 9780367613105
• ISBN (error code): 9781000294729 (ePub ebook); 9781000294668 (PDF ebook); 9781000294699 (Mobipocket ebook); 9781003125518 (ebook)
• Title: Driving consumer engagement in social media : influencing electronic word of mouth
• Author/Editor: Anna Bianchi
• Series Title: Routledge studies in marketing
• Author Heading: Bianchi, Anna, 1953-
• Publication, Distribution, etc.: London : Routledge, Tayloe & Grancis Group (出版)
• Publication Date: 2021
• Publication Date (W3CDTF): 2021
• Extent: xii, 181 pages
• Other physical details: illustrations (black and white)
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text; still image
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Viral marketing; Customer relations; Social media--Economic aspects
• LCC: HF5415.1265
• DDC: 659.144
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH411-D12
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030755583; http://id.ndl.go.jp/bib/030755583
• OCLC No.: 1178636428; https://www.worldcat.org/oclc/1178636428
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: Summarizing the extant research on marketing communications, social media and word of mouth, this book clarifies terms often incorrectly and interchan...