図書

Ambush marketing and brand protection : law and practice Third edition

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Ambush marketing and brand protection : law and practice

Third edition

Call No. (NDL)
A411-D40
Bibliographic ID of National Diet Library
031190397
Material type
図書
Author
Phillip Johnson
Publisher
Oxford University Press
Publication date
2021
Material Format
Paper
Capacity, size, etc.
lxxix, 573 pages ; 26 cm
NDC
-
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Detailed bibliographic record

Summary, etc.:

"Ambush marketing is any attempt to create an unauthorised or false association with an event thereby interfering with the legitimate contractual righ...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780198845201 (hardback)
0198845200
ISBN (error code)
9780192583833 (epub)
9780191880490
Author/Editor
Phillip Johnson
Edition
Third edition
Publication Date
2021
Publication Date (W3CDTF)
2021