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図書

New consumer behavior theories from Japan (Advances in Japanese business and economics ; volume 27)

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New consumer behavior theories from Japan

(Advances in Japanese business and economics ; volume 27)

Call No. (NDL)
DH413-D6
Bibliographic ID of National Diet Library
031261466
Material type
図書
Author
Akira Shimizu
Publisher
Springer
Publication date
[2021]
Material Format
Paper
Capacity, size, etc.
xi, 212 pages ; 25 cm
NDC
-
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Notes on use

Note (General)：

Includes index

Detailed bibliographic record

Contents：

Japanese consumers and media usageEvolution of the comprehensive decision-making process: Emergence of outspoken consumersMeasuring the impact of a bl...

Summary, etc.：

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two m...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9789811611261
9811611262
ISSN (series)
2197-8859
Title
New consumer behavior theories from Japan
Author/Editor
Akira Shimizu
Series Title
Advances in Japanese business and economics ; volume 27
Title Heading
Advances in Japanese business and economics ; 27. 2197-8859
Author Heading
清水, 聰, 1963- シミズ, アキラ, 1963- ( 00727394 )Authorities
Publication, Distribution, etc.
Singapore : Springer (出版)
Publication Date
[2021]
著作権日付 : ©2021