Marketing management : past, present and future

• Material Type: 図書
• ISBN: 9783030669157; 9783030669164 (electronic bk.); 3030669165 (electronic bk.); 3030669157
• ISSN (series): 2192-4333
• Title: Marketing management : past, present and future
• Author/Editor: Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S.M. Riad Shams
• Edition: Fourth edition
• Series Title: Springer Texts in Business and Economics
• Title Heading: Springer texts in business and economics
• Author Heading: Czinkota, Michael R ( 00465188 )Authorities
• Publication, Distribution, etc.: Cham, Switzerland : Springer (出版)
• Publication Date: 2021
• Publication Date (W3CDTF): 2021
• Extent: xxviii, 880 pages
• Size: 25 cm
• Place of Publication (Country Code): CH
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Marketing--Management; Marketing--Management.
• LCC: HF5415.13
• DDC: 658.8
• NDLC: DH411
• Target Audience: 一般
• Note (General): Includes index
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DH411-D17
• Related Material (DOI): 10.1007/978-3-030-66916-4
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 031385962; http://id.ndl.go.jp/bib/031385962
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Chapter 1: An Overview of MarketingChapter 2: Marketing PlanningChapter 3: Understanding the Market Environment and the Competition...
• Summary, etc.: This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A f...