図書

The road to luxury : the new frontiers in luxury brand management Second edition

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The road to luxury : the new frontiers in luxury brand management

Second edition

Call No. (NDL)
DH411-D18
Bibliographic ID of National Diet Library
031663742
Material type
図書
Author
Ashok Som, Christian Blanckaert
Publisher
John Wiley & Sons Singapore Pte. Ltd.
Publication date
[2021]
Material Format
Paper
Capacity, size, etc.
xix, 492 pages ; 24 cm
NDC
-
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Notes on use

Note (General):

Includes index

Other physical details:

illustrations (chiefly color)

Detailed bibliographic record

Summary, etc.:

"This new edition presents a comprehensive review of the luxury industry's transformation and the brand management trends and issues it faces today. I...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9781119741312 hardcover
9781119741367 electronic book
111974136X electronic book
9781119741381 electronic book
1119741386 electronic book
Author/Editor
Ashok Som, Christian Blanckaert
Edition
Second edition
Publication Date
[2021]
Publication Date (W3CDTF)
2021
Extent
xix, 492 pages