Handbook of research on future policies and strategies for nation branding

• Material Type: 図書
• ISBN: 9781799875338 (hardcover)
• ISBN (error code): 9781799875352 (ebook)
• Title: Handbook of research on future policies and strategies for nation branding
• Author/Editor: Victoria Pistikou, Andreas Masouras, Marcos Komodromos
• Series Title: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
• Author Heading: Pistikou, Viktoria, 1986-; Masouras, Andreas, 1980-; Komodromos, Marcos
• Publication, Distribution, etc.: Hershey, PA : IGI Global (出版)
• Publication Date: [2021]
• Publication Date (W3CDTF): 2021
• Extent: xxiii, 383 pages
• Size: 29 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Place marketing; Branding (Marketing); Tourism
• LCC: HF5415.1257
• DDC: 658.8/27
• NDLC: DH411
• Target Audience: 一般
• Note (General): First name of the first author should read: Viktoria
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH411-D19
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 031684032; http://id.ndl.go.jp/bib/031684032
• LC Control Number: 2021010796; https://lccn.loc.gov/2021010796
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "This book present contributed chapters that discuss the growing body of research on nation branding, beginning with an extensive overview of scholarl...