図書

The Routledge companion to corporate branding (Routledge companions in business, management and marketing)

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The Routledge companion to corporate branding

(Routledge companions in business, management and marketing)

Call No. (NDL)
DH411-D28
Bibliographic ID of National Diet Library
031884266
Material type
図書
Author
edited by Oriol Iglesias, Nicholas Ind and Majken Schultz
Publisher
Routledge
Publication date
2022
Material Format
Paper
Capacity, size, etc.
xxii, 511 pages ; 26 cm
NDC
-
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Detailed bibliographic record

Summary, etc.：

"This companion is a prestige reference work that offers students and researchers a comprehensive overview of the emerging co-created, multi-stakehold...

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Paper

Material Type
図書
ISBN
9780367476632 (hardback)
9781032252599 (paperback)
9781003035749 (ebook)
Title
The Routledge companion to corporate branding
Author/Editor
edited by Oriol Iglesias, Nicholas Ind and Majken Schultz
Series Title
Routledge companions in business, management and marketing
Author Heading
Iglesias, Oriol
Ind, Nicholas
Schultz, Majken
Publication, Distribution, etc.
New York, NY : Routledge (出版)
Publication Date
2022
Publication Date (W3CDTF)
2022
Extent
xxii, 511 pages