図書

Sport marketing in a global environment : strategic perspectives (World association for sport management series)

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Sport marketing in a global environment : strategic perspectives

(World association for sport management series)

Call No. (NDL)
FS21-D32
Bibliographic ID of National Diet Library
031884775
Material type
図書
Author
edited by Ruth M. Crabtree and James J. Zhang
Publisher
Routledge
Publication date
2022
Material Format
Paper
Capacity, size, etc.
viii, 283 pages ; 25 cm
NDC
-
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Detailed bibliographic record

Contents：

Challenges and opportunities of contemporary sport marketing: strategic perspectives / Ruth M. Crabtree and James J. ZhangMarketing strategies for rea...

Summary, etc.：

"This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development ...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9781032217949 (Hardback)
9781032217963 (Paperback)
ISBN (error code)
9781003270041 (eBook)
Title
Sport marketing in a global environment : strategic perspectives
Author/Editor
edited by Ruth M. Crabtree and James J. Zhang
Series Title
World association for sport management series
Author Heading
Crabtree, Ruth M.
Zhang, James J.
Publication, Distribution, etc.
Abingdon, Oxon : Routledge (出版)
Publication Date
2022
Publication Date (W3CDTF)
2022