Sport marketing in a global environment : strategic perspectives

• Material Type: 図書
• ISBN: 9781032217949 (Hardback); 9781032217963 (Paperback)
• ISBN (error code): 9781003270041 (eBook)
• Title: Sport marketing in a global environment : strategic perspectives
• Author/Editor: edited by Ruth M. Crabtree and James J. Zhang
• Series Title: World association for sport management series
• Author Heading: Crabtree, Ruth M.; Zhang, James J.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版)
• Publication Date: 2022
• Publication Date (W3CDTF): 2022
• Extent: viii, 283 pages
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Sports--Marketing--Cross-cultural studies; Sports--Economic aspects--Cross-cultural studies; Sports and globalization--Cross-cultural studies
• LCC: GV716
• DDC: 796.06/9
• NDLC: FS21
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: FS21-D32
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 031884775; http://id.ndl.go.jp/bib/031884775
• LC Control Number: 2021053459; https://lccn.loc.gov/2021053459
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Challenges and opportunities of contemporary sport marketing: strategic perspectives / Ruth M. Crabtree and James J. ZhangMarketing strategies for rea...
• Summary, etc.: "This book examines contemporary sport marketing, with a particular focus on strategic marketing, the process of longer-term planning and development ...