Sport consumer behaviour : marketing strategies Second Edition

Sport consumer behaviour : marketing strategies

Second Edition

Notes on use

Note (General)：: "First edition published by Routledge 2016"--title page verso

Detailed bibliographic record

Contents：: Contributor biographyPrefacePart 1: the sport consumer marketplace...

Summary, etc.：: "Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combin...

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Material Type: 図書
ISBN: 9780367552411 (Hardback)
9780367552435 (Paperback)
9781003092537 (eBook)
Title: Sport consumer behaviour : marketing strategies
Author/Editor: Daniel C Funk, Kostas Alexandris, and Heath McDonald
Edition: Second Edition
Author Heading: Funk, Daniel C. (Daniel Carl), 1964-
Alexandris, Kostas
McDonald, Heath
Publication, Distribution, etc.: New York, NY : Routledge (出版)
Publication Date: 2023
Publication Date (W3CDTF): 2023
Extent: xiv, 338 pages
Size: 26 cm
Place of Publication (Country Code): US
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Sports--Marketing--Case studies
Consumer behavior
LCC: GV716
DDC: 796.0688
NDLC: FS21
Target Audience: 一般
Note (General): "First edition published by Routledge 2016"--title page verso
Note (Bibliography): Includes bibliographical references and index
Holding library: 国立国会図書館
Call No.: FS21-D36
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 032056553
http://id.ndl.go.jp/bib/032056553
LC Control Number: 2022004342
https://lccn.loc.gov/2022004342
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211