Stadia naming rights in sport

• Material Type: 図書
• ISBN: 9780367630089 hardcover; 0367630087 hardcover; 9780367630102 paperback; 0367630109 paperback
• ISBN (error code): 9781003111849 electronic book; 9781000635041 electronic publication; 9781000635027 electronic book
• Title: Stadia naming rights in sport
• Author/Editor: Leah Gillooly, Terry Eddy and Dominic Medway
• Series Title: Sport business insights; Routledge focus
• Title Heading: Sport business insights
• Author Heading: Gillooly, Leah; Eddy, Terry, 1981-; Medway, Dominic
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2022; 著作権日付 : ©2022
• Publication Date (W3CDTF): 2022
• Extent: 80 pages
• Size: 23 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Stadiums--Names; Arenas--Names; Business names--Law and legislation; Sports sponsorship--Law and legislation; Stades; Équipements sportifs--Planification; stadiums.; Sports facilities--Law and legislation.; Sports facilities--Planning.; Sports--Marketing.; Stadiums.
• LCC: K1569
• DDC: 346.04/8
• NDLC: A411; A463
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: A411-D91
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 032056555; http://id.ndl.go.jp/bib/032056555
• LC Control Number: 2022009056; https://lccn.loc.gov/2022009056
• OCLC No.: 1301483779; https://www.worldcat.org/oclc/1301483779
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Introducing naming rights sponsorshipWhy do brands buy naming rights?Activating naming rights sponsorships...
• Summary, etc.: "This book is an accessible, practical and systematic guide to stadium naming rights sponsorship within sport, designed to help practitioners and stud...