Marketing analysis in sport business : global perspectives

• Material Type: 図書
• ISBN: 9781032298757 (hardback); 9781032298764 (paperback)
• ISBN (error code): 9781003302476 (ebook)
• Title: Marketing analysis in sport business : global perspectives
• Author/Editor: edited by Kevin K. Byon, Brian H. Yim, and James J. Zhang
• Series Title: World association for sport management series
• Author Heading: Byon, Kevin K.; Yim, Brian H.; Zhang, James J.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版)
• Publication Date: 2023
• Publication Date (W3CDTF): 2023
• Extent: xvi, 306 pages
• Size: 24 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Sports--Marketing
• LCC: GV716
• DDC: 796.068/8
• NDLC: FS21
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: FS21-D38
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 032268355; http://id.ndl.go.jp/bib/032268355
• LC Control Number: 2022003179; https://lccn.loc.gov/2022003179
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Sport marketing analyses : an introduction / Kevin K. Byon, Brian H. Yim and James J. ZhangApplication of structural equation model in sport marketing...
• Summary, etc.: "This book explores sport marketing analytics, an essential and crucially important aspect of contemporary sport business. Successful sport marketing ...