Perfectly imperfect : a consumer-centered perspective on imperfection in marketing communications

Call No. (NDL): DH411-D32
Bibliographic ID of National Diet Library: 032740432

Material type: 図書

Author: vorgelegt von Svenja Gerecht, geb. Hünies

Publisher: [Svenja Gerecht]

Publication date: [2022]

Material Format: Paper

Capacity, size, etc.: viii, 150 pages ; 21 cm

NDC: -

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Other physical details：: illustrations

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Inhaltsverzeichnis Inhaltsverzeichnis

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Paper

Material Type: 図書
Title: Perfectly imperfect : a consumer-centered perspective on imperfection in marketing communications
Author/Editor: vorgelegt von Svenja Gerecht, geb. Hünies
Author Heading: Gerecht, Svenja
Publication, Distribution, etc.: [Aachen] : [Svenja Gerecht] (出版)
Publication Date: [2022]
Publication Date (W3CDTF): 2022
Extent: viii, 150 pages
Other physical details: illustrations
Size: 21 cm
Degree grantor/type: Rheinisch-Westfälische Technische Hochschule Aachen
Date Granted (W3CDTF): 2022
Degree Type: Dissertation
Place of Publication (Country Code): DE
Text Language Code: eng
Note (Text Language): Englische und deutsche Zusammenfassung
Genre/Form Terms: Hochschulschrift
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Verbraucherforschung
Unvollkommenheit
Marktkommunikation
Unternehmen
DDC: 650
NDLC: DH411
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: DH411-D32
Related Material: Inhaltsverzeichnis
http://digitale-objekte.hbz-nrw.de/storage2/2022/11/13/file_14/9278228.pdf
Inhaltsverzeichnis
https://d-nb.info/1274014131/04
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 032740432
http://id.ndl.go.jp/bib/032740432
OCLC No.: 1350781960
https://www.worldcat.org/oclc/1350781960
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211