Democratizing luxury : name brands, advertising, and consumption in modern Japan

• Material Type: 図書
• ISBN: 9780824895167 (hardback); 0824895169 (hardback)
• ISBN (error code): 9780824896713 (epub); 9780824896720 (kindle edition); 9780824896706 (pdf)
• Title: Democratizing luxury : name brands, advertising, and consumption in modern Japan
• Author/Editor: Annika A. Culver
• Author Heading: Culver, Annika A., 1975-
• Publication, Distribution, etc.: Honolulu : University of Hawaiʻi Press (出版)
• Publication Date: [2024]; 著作権日付 : ©2024
• Publication Date (W3CDTF): 2024
• Extent: xvi, 395 pages
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Genre/Form Terms: Case studies.
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Branding (Marketing)--Japan--History--Case studies; Marketing--Japan--History--Case studies; Advertising--Japan--History--Case studies; Consumers' preferences--Japan--History--Case studies; Women consumers--Japan--History--Case studies; Stratégie de marque--Japon--Histoire--Études de cas; Marketing--Japon--Histoire--Études de cas; Consommateurs--Préférences--Japon--Histoire--Études de cas; Consommatrices--Japon--Histoire--Études de cas
• LCC: HF5415.12.J3
• DDC: 658.800952
• NDLC: DH411
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DH411-D39
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 032787577; http://id.ndl.go.jp/bib/032787577
• LC Control Number: 2023030766; https://lccn.loc.gov/2023030766
• OCLC No.: 1376923311; https://www.worldcat.org/oclc/1376923311
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key histor...