Crisis response advertising : insights and implications from COVID-19

• Material Type: 図書
• ISBN: 9781032288895 (paperback); 9781032328126 (hardback)
• ISBN (error code): 9781003316879 (ebook)
• Title: Crisis response advertising : insights and implications from COVID-19
• Author/Editor: Frauke Hachtmann
• Author Heading: Hachtmann, Frauke
• Publication, Distribution, etc.: New York, NY : Routledge (出版)
• Publication Date: 2024
• Publication Date (W3CDTF): 2024
• Extent: xvii, 203 pages
• Size: 24 cm
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising--History--21st century; COVID-19 Pandemic, 2020---Influence
• LCC: HF5811
• DDC: 659.1
• NDLC: DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH428-D5
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 032859045; http://id.ndl.go.jp/bib/032859045
• LC Control Number: 2023006499; https://lccn.loc.gov/2023006499
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of ...