Country of origin effect in international business : strategic and consumer perspectives

• Material Type: 図書
• ISBN: 9781032537870 (hardback); 9781032537900 (paperback)
• ISBN (error code): 9781003413639 (ebook)
• Title: Country of origin effect in international business : strategic and consumer perspectives
• Author/Editor: edited by Marzanna K. Witek-Hajduk and Anna Grudecka
• Series Title: Routledge studies in marketing
• Author Heading: Witek-Hajduk, Marzanna Katarzyna; Grudecka, Anna
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2024
• Publication Date (W3CDTF): 2024
• Extent: xi, 269 pages
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: International trade; Ethnocentrism; Consumers' preferences; Consumer behavior
• LCC: HF1379
• DDC: 382
• NDLC: DE211
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DE211-D43
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 033030294; http://id.ndl.go.jp/bib/033030294
• LC Control Number: 2023023765; https://lccn.loc.gov/2023023765
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "Various phenomena in the global economy, such as intensifying firms internationalization and international sourcing resulting in growing number of hy...