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図書

Digital marketing in sports : global perspectives (World association for sport management series)

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Digital marketing in sports : global perspectives

(World association for sport management series)

Call No. (NDL)
FS21-D48
Bibliographic ID of National Diet Library
033030776
Material type
図書
Author
edited by Brandon Mastromartino and James J. Zhang
Publisher
Routledge
Publication date
2024
Material Format
Paper
Capacity, size, etc.
xx, 322 pages ; 25 cm
NDC
-
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Detailed bibliographic record

Summary, etc.：

"This book examines how the sport industry is adapting to the needs of the digital-first global economy. Global in scope, this book is fascinating rea...

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Paper

Material Type
図書
ISBN
9781032553719 (hardback)
9781032553726 (paperback)
ISBN (error code)
9781003430353 (ebook)
Title
Digital marketing in sports : global perspectives
Author/Editor
edited by Brandon Mastromartino and James J. Zhang
Series Title
World association for sport management series
Author Heading
Mastromartino, Brandon
Zhang, James J.
Publication, Distribution, etc.
Abingdon, Oxon : Routledge (出版)
New York, NY : Routledge (出版)
Publication Date
2024
Publication Date (W3CDTF)
2024