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図書

Europeans are lovin' it? Coca-Cola, McDonald's and responses to American global businesses in Italy and France, 1886-2015 (European perspectives on the United States ; volume 8)

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Europeans are lovin' it? Coca-Cola, McDonald's and responses to American global businesses in Italy and France, 1886-2015

(European perspectives on the United States ; volume 8)

Call No. (NDL)
DH111-D27
Bibliographic ID of National Diet Library
033049243
Material type
図書
Author
by Giulia Crisanti
Publisher
Brill
Publication date
[2023]
Material Format
Paper
Capacity, size, etc.
x, 340 pages ; 24 cm
NDC
-
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Detailed bibliographic record

Summary, etc.：

"From the French origin of Coca Cola to McDonald's sponsorship of the 2015 Milan Expo, the book presents the first comparative history of these multin...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9789004678835 hardcover
9004678832 hardcover
ISBN (error code)
9789004678842 electronic book
ISSN (series)
2666-724X
Title
Europeans are lovin' it? Coca-Cola, McDonald's and responses to American global businesses in Italy and France, 1886-2015
Author/Editor
by Giulia Crisanti
Series Title
European perspectives on the United States ; volume 8
Author Heading
Crisanti, Giulia
Publication, Distribution, etc.
Leiden : Brill (出版)
Boston : Brill (出版)
Publication Date
[2023]