Sports sponsorship and branding : global perspectives and emerging trends

• Material Type: 図書
• ISBN: 9781032603902 (hardback); 9781032603919 (paperback)
• ISBN (error code): 9781003458890 (ebook)
• Title: Sports sponsorship and branding : global perspectives and emerging trends
• Author/Editor: edited by Ho Keat Leng and James J. Zhang
• Series Title: World association for sport management series
• Author Heading: Leng, Ho Keat, 1971-; Zhang, James J.
• Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版); New York, NY : Routledge (出版)
• Publication Date: 2024
• Publication Date (W3CDTF): 2024
• Extent: ix, 317 pages
• Size: 25 cm
• Place of Publication (Country Code): GB
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Sports sponsorship; Sports--Marketing; Branding (Marketing)
• LCC: GV716
• DDC: 658.8/27
• NDLC: FS21
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: FS21-D52
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 033085786; http://id.ndl.go.jp/bib/033085786
• LC Control Number: 2023038370; https://lccn.loc.gov/2023038370
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Emerging trends in sport sponsorship and branding : an introduction / Ho Keat Leng and James J. ZhangAdvertising investment through sport media / Nor ...
• Summary, etc.: "This book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved ...