Green marketing and entrepreneurship

• Material Type: 図書
• ISBN: 3031503325 hardback; 9783031503320 hardback
• Title: Green marketing and entrepreneurship
• Author/Editor: Arne Nygaard
• Author Heading: Nygaard, Arne
• Publication, Distribution, etc.: Cham, Switzerland : Springer (出版)
• Publication Date: [2024]; 著作権日付 : ©2024
• Publication Date (W3CDTF): 2024
• Extent: xv, 169 pages
• Other physical details: illustrations
• Size: 24 cm
• Place of Publication (Country Code): CH
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Entrepreneurship; Green marketing; New business enterprises; Sustainability; Industrial management; Communication in organizations; Industrial organization; Entrepreneuriat; Marketing vert; Nouvelles entreprises; Durabilité de l'environnement; Gestion d'entreprise; Communication dans les organisations; Industrie--Organisation, contrôle, etc; entrepreneurs.
• LCC: HD62.5
• DDC: 658.421
• NDLC: DH231
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH231-D50
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 033312568; http://id.ndl.go.jp/bib/033312568
• OCLC No.: 1409608217; https://www.worldcat.org/oclc/1409608217
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: Green Transition to Sustainable and Circular EconomyBusiness Ethics, the Stakeholder Perspective and Circular Business ModelsGreen Price and Product S...
• Summary, etc.: This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability....