Cosmetics marketing strategy in the era of the digital ecosystem : revolutionizing beauty in the new market frontier

• Material Type: 図書
• ISBN: 9819736730; 9789819736737
• Title: Cosmetics marketing strategy in the era of the digital ecosystem : revolutionizing beauty in the new market frontier
• Author/Editor: Young Won Park, Paul Hong
• Author Heading: Park, Young-Woo; Hong, Paul
• Publication, Distribution, etc.: Singapore : Springer (出版)
• Publication Date: 2024; 著作権日付 : 2024
• Publication Date (W3CDTF): 2024
• Extent: xvi, 224 pages
• Size: 24 cm
• Place of Publication (Country Code): SG
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Cosmetics industry; Cosmetics--Marketing; Cosmétiques--Industrie
• DDC: 338.766855
• NDLC: DL535
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references
• Collection (particular): 日本関係外国語図書
• Holding library: 国立国会図書館
• Call No.: DL535-D1
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 033573514; http://id.ndl.go.jp/bib/033573514
• OCLC No.: 1431973926; https://www.worldcat.org/oclc/1431973926
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this pur...