Influencer marketing : building brand communities and engagement Second edition

Influencer marketing : building brand communities and engagement

Second edition

Call No. (NDL): DH411-D44
Bibliographic ID of National Diet Library: 033938685

Material type: 図書

Author: edited by Joyce Costello and Sevil Yesiloglu

Publisher: Routledge

Publication date: 2025

Material Format: Paper

Capacity, size, etc.: xvi, 331 pages ; 25 cm

NDC: -

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Notes on use

Other physical details：: illustrations (black and white)

Detailed bibliographic record

Summary, etc.：: "Influencers offer brands the ability to deliver the "right" communication and marketing messages to a specific target audience. This is one of the fi...

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Paper

Material Type: 図書
ISBN: 9781032562247 (hardback)
1032562242
9781032562223 (paperback)
1032562226
ISBN (error code): 9781003434498 (ebook)
9781040342206 ePub ebook
9781040342145 PDF ebook
Title: Influencer marketing : building brand communities and engagement
Author/Editor: edited by Joyce Costello and Sevil Yesiloglu
Edition: Second edition
Author Heading: Costello, Joyce
Yesiloglu, Sevil
Publication, Distribution, etc.: Abingdon, Oxon : Routledge (出版)
New York, NY : Routledge (出版)
Publication Date: 2025
Publication Date (W3CDTF): 2025
Extent: xvi, 331 pages
Other physical details: illustrations (black and white)
Size: 25 cm
Place of Publication (Country Code): GB
Text Language Code: eng
Content Type: text
Media Type: unmediated
Carrier Type: volume
Subject Heading: Marketing
Influence (Psychology)
Social media
Communication in marketing
Advertising--Planning
Influence (Psychologie)
Médias sociaux
Communication en marketing
marketing.
social media.
LCC: HF5415
DDC: 658.8
NDLC: DH411
Target Audience: 一般
Note (Bibliography): Includes bibliographical references and index
Holding library: 国立国会図書館
Call No.: DH411-D44
Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 033938685
http://id.ndl.go.jp/bib/033938685
LC Control Number: 2024054056
https://lccn.loc.gov/2024054056
OCLC No.: 1504838006
https://www.worldcat.org/oclc/1504838006
Cataloging Rule: RDA
Bibliographic Record Category (NDL): 211