Political marketing and management in the 2024 UK election

• Material Type: 図書
• ISBN: 9783031883132 hardcover; 3031883136 hardcover
• ISBN (error code): 9783031883149 electronic book
• ISSN (series): 2946-2614
• Title: Political marketing and management in the 2024 UK election
• Author/Editor: Jennifer Lees-Marshment, Ioannis Zisis, editors
• Series Title: Palgrave studies in political marketing and management; Palgrave pivot
• Author Heading: Lees-Marshment, Jennifer; Zisis, Ioannis
• Publication, Distribution, etc.: Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland (出版)
• Publication Date: [2025]
• Publication Date (W3CDTF): 2025
• Extent: xv, 153 pages
• Other physical details: illustrations (black and white)
• Size: 22 cm
• Place of Publication (Country Code): CH
• Text Language Code: eng
• Content Type: text
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Advertising, Political--Great Britain; Elections--Great Britain--21st century; Marketing--Political aspects--Great Britain; Campaign management--Great Britain; Marketing--Aspect politique--Grande-Bretagne; Campagnes électorales--Gestion--Grande-Bretagne; Publicité politique--Grande-Bretagne; Élections--Grande-Bretagne--21e siècle; Great Britain--Politics and government--2007-
• LCC: JN956
• DDC: 324.730941
• NDLC: AG-251; A251
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: AG-251-D17
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 034085043; http://id.ndl.go.jp/bib/034085043
• OCLC No.: 1500405875; https://www.worldcat.org/oclc/1500405875
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Summary, etc.: "This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, brandi...