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Bibliographic Record
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- Material Type
- 図書
- ISBN
- 9783031924088 hardback3031924088
- ISBN (error code)
- 9783031924095 PDF ebook
- Volume
- Volume II
- Part Title
- Marketing advancements and value creation
- Author/Editor
- edited by Daisy Xuefeng Fan, Leonidas Efthymiou, Alkis Thrassou, Demetris Vrontis
- Author Heading
- Publication, Distribution, etc.