Personalized : customer strategy in the age of AI

• Material Type: 図書
• ISBN: 9781647826277 (hardcover); 1647826276 (hardcover)
• ISBN (error code): 9781647826284 (epub)
• Title: Personalized : customer strategy in the age of AI
• Author/Editor: Mark Abraham, David C. Edelman
• Author Heading: Abraham, Mark (Partner at BCG); Edelman, David C. (David Carl), 1961-
• Publication, Distribution, etc.: Boston, Massachusetts : Harvard Business Review Press (出版)
• Publication Date: [2024]
• Publication Date (W3CDTF): 2024
• Extent: xv, 258 pages
• Other physical details: illustrations, charts
• Size: 25 cm
• Alternative Title: Customer strategy in the age of Artificial Intelligence
• Place of Publication (Country Code): US
• Text Language Code: eng
• Genre/Form Terms: Informational works.; Documents d'information.
• Content Type: text; still image
• Media Type: unmediated
• Carrier Type: volume
• Subject Heading: Customer relations; Artificial intelligence; Intelligence artificielle; artificial intelligence.; BUSINESS & ECONOMICS / Commerce.
• LCC: HF5415.5
• DDC: 658.8/12
• NDLC: DH441
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index
• Holding library: 国立国会図書館
• Call No.: DH441-D7
• Data Provider (Database): 国立国会図書館 : 国立国会図書館蔵書; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 034369270; http://id.ndl.go.jp/bib/034369270
• LC Control Number: 2024002911; https://lccn.loc.gov/2024002911
• OCLC No.: 1419864843; https://www.worldcat.org/oclc/1419864843
• Cataloging Rule: RDA
• Bibliographic Record Category (NDL): 211

• Contents: PrefaceThe personalization advantagePart 1. The promises of personalization. Empower me ; Industry spotlight : travel ; Know me ; Industry spotlight :...
• Summary, etc.: "Research shows that the vast majority of consumers want personalized experiences, and a select few companies are rising to the challenge. These perso...