Basic marketing 16th ed

Basic marketing

16th ed

Capacity, size, etc.: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)

Notes on use

Note (General)：: "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."Includes bibliographical referen...

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Material Type: 図書
Title: Basic marketing
Author/Editor: William D. Perreault
Edition: 16th ed
Author Heading: Perreault, William D.
Cannon, Joseph P., Ph. D.
McCarthy, E. Jerome (Edmund Jerome)
Publication, Distribution, etc.: Boston : McGraw-Hill/Irwin
Publication Date: c2008
Extent: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)
LCC: HF5415.13
DDC: 658.8
Note (General): "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
Includes bibliographical references and indexes
HTTP:URL=http://www.loc.gov/catdir/toc/ecip0617/2006023229.html Information=Table of contents only
Data Provider (Database): 農林水産関係試験研究機関 : 農林水産関係試験研究機関総合目録