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図書

モチベーション・リサーチ

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モチベーション・リサーチ

Material type
図書
Author
戸川行男
Publisher
中央経済社
Publication date
1960.11
Material Format
Paper
Capacity, size, etc.
2, 3, 222p ; 22cm
NDC
675.2
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Notes on use

Note (General)：

はしがき(編者)参考文献: p222

Detailed bibliographic record

Contents：

購買動機調査の意義 / 牧田稔 [執筆]購買動機の理論 / 戸川行男 [執筆]購買動機調査の技術 / 斎藤定良 [執筆]...

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Bibliographic Record

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Paper

Material Type
図書
Title
モチベーション・リサーチ
Title Transcription
モチベーション・リサーチ
Author/Editor
戸川行男
Author Heading
戸川, 行男(1903-1992) トガワ, ユキオ
牧田, 稔(1919-1990) マキタ, ミノル
斎藤, 定良(1922-) サイトウ, サダヨシ
小嶋, 外弘(1925-2004) コジマ, ソトヒロ
大智, 浩(1908-1974) オオチ, ヒロシ
苧阪, 良二(1918-) オサカ, リョウジ
Publication, Distribution, etc.
東京 : 中央経済社
Publication Date
1960.11
Publication Date (W3CDTF)
1960-11
Extent
2, 3, 222p ; 22cm
Text Language Code
jpn