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図書

Social marketing (Advertising and consumer psychology)

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Social marketing

(Advertising and consumer psychology)

Material type
図書
Author
edited by Marvin E. Goldberg
Publisher
Lawrence Erlbaum Associates
Publication date
1997
Material Format
Paper
Capacity, size, etc.
xv, 457 p. : ill. ; 24 cm
NDC
-
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Notes on use

Note (General)：

Papers presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995Includes bibliographical references an...

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Paper

Material Type
図書
ISBN
0805824995
Title
Social marketing
Author/Editor
edited by Marvin E. Goldberg
Series Title
Advertising and consumer psychology
Author Heading
Goldberg, Marvin E.
Fishbein, Martin, 1936-
Middlestadt, Susan E.
Role of Advertising in Social Marketing Conference (1995 : Atlanta, Ga.)
Publication, Distribution, etc.
Mahwah, N.J. : Lawrence Erlbaum Associates
Publication Date
1997
Publication Date (W3CDTF)
1997
Extent
xv, 457 p. : ill. ; 24 cm