Total relationship marketing 3rd ed

Total relationship marketing

3rd ed

Notes on use

Note (General)：: "Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - ...

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Material Type: 図書
ISBN: 9780750686334
Title: Total relationship marketing
Author/Editor: Evert Gummesson
Edition: 3rd ed
Author Heading: Gummesson, Evert, 1936-
Publication, Distribution, etc.: Amsterdam : Butterworth-Heinemann is an imprint of Elsevier
Publication Date: 2008
Publication Date (W3CDTF): 2008
Extent: xiv, 376 p. : ill. ; 25 cm
Text Language Code: eng
Target Audience: 一般
Note (General): "Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the 30 relationships - of a new marketing paradigm incorporating service-dominant logic, B2C, B2B, C2C, CRM, many-to-many marketing, and the value-creating network society"
Includes bibliographical references (p. [345]-363) and index
Data Provider (Database): 農林水産関係試験研究機関 : 農林水産関係試験研究機関総合目録
http://opac.cc.affrc.go.jp/