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図書

A preface to marketing management pbk. 12th ed

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A preface to marketing management pbk.

12th ed

Material type
図書
Author
J. Paul Peter
Publisher
McGraw-Hill
Publication date
2011
Material Format
Paper
Capacity, size, etc.
xiv, 258 p. : ill. ; 26 cm
NDC
-
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Notes on use

Note (General)：

Includes bibliographical references and indexes

Detailed bibliographic record

Contents：

Essentials of marketing management. Strategic planning and the marketing management processMarketing information, research, and understanding the targ...

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Bibliographic Record

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Paper

Material Type
図書
ISBN
9780071221115
Title
A preface to marketing management
Volume
pbk.
Author/Editor
J. Paul Peter
Edition
12th ed
Author Heading
Peter, J. Paul
Donnelly, James H.
Publication, Distribution, etc.
NY : McGraw-Hill
Publication Date
2011
Publication Date (W3CDTF)
2011