Encyclopedia of major marketing strategies. Volume 3

• Material Type: 電子書籍・電子雑誌; 図書
• ISBN: 9781414499222 electronic book; 1414499221 electronic book
• ISBN (error code): 9781414499215; 1414499213
• Title: Encyclopedia of major marketing strategies.
• Volume: Volume 3
• Author/Editor: Matthew Miskelly, editor.
• Title Heading: Encyclopedia of major marketing campaigns.
• Author Heading: Miskelly, Matthew.
• Publication, Distribution, etc.: Detroit : Gale, Cengage Learning
• Publication Date: 2013.
• Publication Date (W3CDTF): 2013
• Extent: 1 online resource (xiv, 431 pages)
• Place of Publication (Country Code): US
• Text Language Code: eng
• Content Type: text
• Media Type: computer
• Carrier Type: online resource
• Subject Heading: Advertising campaigns--United States--History--21st century.; Advertising campaigns--History--21st century.; Marketing--History--21st century--Encyclodpedias.
• LCC: HF5837
• DDC: 659.10973
• NDLC: D2; DH428
• Target Audience: 一般
• Note (General): Revised volume of the Encyclopedia of major marketing campaigns, volumes 1-2, edited by Thomas Riggs.
• Note (Bibliography): Includes bibliographical references and index.
• Source: http://resolver.ndl.go.jp/ndl01?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=2670000000396283&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&svc.fulltext=yes&
• Access Restrictions: 国立国会図書館内限定公開
• Service for the Digitized Contents Transmission Service: 図書館・個人送信対象外
• Availability of remote photoduplication service: 可
• Year and volume of holding: Gale Cengage Virtual Reference Library:Full Text
• Data Provider (Database): 国立国会図書館 : NDL電子ブック・電子ジャーナル; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 026106809; http://id.ndl.go.jp/ejournal/026106809
• Cataloging Rule: RDA

• Contents: 7-Eleven Inc. : bring your own cup dayThe ABSOLUT Company : ABSOLUT blankThe adidas Group : the face of the marathon...
• Summary, etc.: A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays...