Encyclopedia of major marketing strategies. Volume 4.

• Material Type: 電子書籍・電子雑誌; 図書
• ISBN: 9781410389336 (electronic book); 1410389332 (electronic book)
• ISBN (error code): 9781410389343 (hardcover); 1410389340 (hardcover)
• Title: Encyclopedia of major marketing strategies.
• Volume: Volume 4.
• Title Heading: Encyclopedia of major marketing campaigns.
• Publication, Distribution, etc.: Farmington Hills, Mich : Gale, Cengage Learning
• Publication Date: [2019]; ©2019
• Publication Date (W3CDTF): 2019
• Extent: 1 online resource (xii, 500 pages)
• Other physical details: color illustrations
• Place of Publication (Country Code): US
• Text Language Code: eng
• Genre/Form Terms: Encyclopedias.; History.
• Content Type: text
• Media Type: computer
• Carrier Type: online resource
• Subject Heading: Advertising campaigns--United States--History--21st century.; Advertising campaigns--History--21st century.; Marketing--History--21st century--Encyclodpedias.; Advertising campaigns.; Marketing.; United States.
• LCC: HF5837
• DDC: 659.10973
• NDLC: D2; DH428
• Target Audience: 一般
• Note (Bibliography): Includes bibliographical references and index.
• Source: https://resolver.ndl.go.jp/ndl01?url_ver=Z39.88-2004&ctx_ver=Z39.88-2004&ctx_enc=info:ofi/enc:UTF-8&rfr_id=info:sid/sfxit.com:opac_856&url_ctx_fmt=info:ofi/fmt:kev:mtx:ctx&sfx.ignore_date_threshold=1&rft.object_id=4930000000041544&svc_val_fmt=info:ofi/fmt:kev:mtx:sch_svc&svc.fulltext=yes&
• Access Restrictions: 国立国会図書館内限定公開
• Service for the Digitized Contents Transmission Service: 図書館・個人送信対象外
• Availability of remote photoduplication service: 可
• Year and volume of holding: Gale Cengage Virtual Reference Library:Full Text
• Is Format Of: 他媒体版 : Print version: Encyclopedia of major marketing strategies. Farmington Hills, Mich : Gale, A Cengage Company, [2019] 9781410389343 (DLC) 2018039320 (OCoLC)1050457180
• Data Provider (Database): 国立国会図書館 : NDL電子ブック・電子ジャーナル; https://ndlsearch.ndl.go.jp
• Bibliographic ID (NDL): 030170175; http://id.ndl.go.jp/ejournal/030170175
• Cataloging Rule: RDA

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• Summary, etc.: A continuation of Encyclopedia of Major Marketing Campaigns (1999,2007, 2013), this volume expands its international coverage through its 100 essays c...